Dana Deskiewicz
Creative Director


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  • Simple Social

    There is a simplicity of the social nature of people that is at the core of humanity. Most of us agree upon that. Looking beyond technology that continues to improve upon efficiencies of life, bringing local, national or global socializing to our fingertips, the base of what makes us us is us. The way we speak to each other and have the sit down conversations with people. The voice, the expressions, the inflections and the intonations that occur when we are with someone. I’ve always realized this, but in a lot of ways, have forgotten about the purity of that interaction amidst the IMs, Tweets, status updates and the location based shout outs. The initial vibe is that all the social technology extends the conversation as an eavesdrop, but the ultimate joy is still in seeing someone smile and laugh at a sarcastic comment, the crinkle in the nose, the look of whimsy that spreads across the face. It’s hard to judge just how good an “LOL” is over the pixels of a computer screen.

    I have a feeling I’ll find more of this as I venture out. The social net as a way to keep in touch. Keeping us a mouse click away. But that the joy is in the physical presence and emotion of the encounter. Small towns have a way of everyone knowing everyone. and getting all up in the biz-nass. Whatever you did would be known fairly quickly. Same as today, except that technology is the medium rather than the local barbershop of the good ole rotary phones. Good times.

    The First Days

    “Who you are moment to moment is just a story.” – Chuck Palahniuk

    Great quote from the author of Fight Club. There are a few Durdenisms that I love as well. That existence of where you are at this time is the only time you’ll have it. From then on, it becomes what you tell everyone and the memory you have of it.

    The first days away from NYC have been filled with a lot of the busy. It’s transitional for the most part. Setting the itinerary, getting in touch with a lot of people and gearing up the means to get around. Starry-eyed excitement might be overboard for the description, but the fresh air of freedom and the creative chatter to be had drives a good anticipation for what lies ahead.

    In the blur of clearing out an apartment of 11 years to driving back to the temporary home base, those moments all make up the next chapter. That previous chapter was amazing for me. Filled with almost everything imaginable. The cleansing of selling off and getting rid of some belongings the past few months was freeing, bittersweet and strange. But they are just possessions of the moment. The experience is what counts. And as I packed up and rolled out into the rains of NYC, this is what greeted me on the other side on my way back to the temporary home base. Some people call it the Poconos in Pennsylvania.

    The drive home

    Vibrant fog laden valleys at sunset. Haven’t seen that before. And I know there is a lot I’ll be seeing that I will say that to. Good times.


    I look at life as a story. The different phases of it from birth to death become the chapters. But like any good story, it’s all how it’s told. If you’ve stumbled across this story, been notified by myself via the multitude of social networks or heard it from a friend who heard it from a friend, then welcome.

    So what is here? Here is the journey. To catch up with people I know, meet people I don’t and to see what the makes the social network beat in its heart. As long as it doesn’t spring forth from a belly like an alien. Community is the life blood and I’d like to see the diversity of the people behind the computer screens that make it so. It’s that community communication that intrigues me.

    For almost 13 years, I’ve worked in New York City. And probably worked too much. But NYC really found it’s way under my skin for both the good and bad. In all the ways you can imagine. Then the timing worked out for this little adventure. And so I leapt. For the next few months I’ll be traversing and chatting. Live a little vicariously through me. Glad to have you here. I hope to see you there.

    February 2016
    S M T W T F S
    « Aug    


  • The First Days
  • Prologue